Rosewood Bespoke Joinery recently undertook the exciting refurbishment of the popular It’s Bagels store in Soho, London. Known for their exceptional craftsmanship, Rosewood Bespoke Joinery has elevated the store’s aesthetic and functionality, creating a welcoming and modern environment for customers.
The refurbishment included several key elements:
- Oak Slatted Wall Panelling and Cabinet Cladding: Finished with a specialist stain and lacquer, these features add warmth and sophistication to the store.

- Alpine White Counter Tops: Enhanced with specialist aluminium trims, these counter tops provide a sleek and clean look.

- Customised Aluminium Framed LED Backlit Menu Boxes: These menu boxes not only illuminate the offerings but also add a contemporary touch to the store’s design.

It’s Bagels was founded by Dan Martensen, an internationally renowned photographer known for his work with major brands and magazines like Vogue and WSJ Magazine
During the COVID-19 lockdown, Martensen turned his passion for bagels into a thriving business. What started as a hobby to perfect New York-style bagels quickly grew into a viral sensation, with Martensen opening his first brick-and-mortar store in Primrose Hill
Martensen’s unique background as a photographer brings a creative flair to Its Bagels, making it not just a place to enjoy delicious bagels but also a visually appealing space. The store’s new look perfectly complements its brand ethos, combining quality and style to create an inviting space for all bagel lovers.
To capture the transformation, our team at Rosewood Bespoke Joinery visited the store and documented the entire refurbishment process. The result is a stunning blend of craftsmanship and design that truly stands out.
If you have a bespoke joinery requirement, do not hesitate to get in contact.

